Leveraging the power of creative content and the visual arts to tell our clients’ stories
With more than two decades of employee, change and external communications experience in an array of industries, MAC4 understands your communications priorities and partners with you to achieve them. Let MAC4 strengthen your organizational communications programs, develop and implement your employee and change communications strategies, design and produce your internal and external capabilities collaterals, write and manage your newsletters, infographics, videos, or other digital projects, and help you to develop meaningful and memorable presentations that inspire key stakeholders. Located in West Chester, Pennsylvania, MAC4 is your reliable communications resource and trusted partner.
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Author: Jennifer Bohmueller You’ve got this announcement you need to get out, but which is the best platform to use—your intranet/portal or your internal social channels? The choice of which…
Read More The Power of Employee Influencers
Author: Deb Zingales There’s no denying the impact that influencers have on social media platforms. In recent years, they have increased their notoriety on Instagram, TikTok, Facebook and other platforms…
Read More Your Secret Weapon for Making Your Company a Better Place to Work
Author: Deb Zingales Do communicators really help to make your company a better place to work? You bet they do and here’s why … We all know how vital effective…
Read More 5 Ways Social Media Will Change for the Better in 2024
You heard it here. Social Media is evolving and for communication and HR professionals, there’s plenty of opportunity to go around. According to a report by Annual Reviews, smart businesses…
Read More Standout Branding: Five Top Trends
What’s in a brand? How do I get our company brand to stand out in a global marketplace that is changing and flexing like the weather? First things first. Your…
Read More AI: An Answer for Writer’s Block?
Staring at a blank screen is something most writers try to avoid. To tackle writer’s block, consider embracing AI tools (or bots). They can save you lots of time and…
Read More The Top 7 Solutions Fortune 1000 Communications Teams Are Using to Add More Bandwidth in a Pinch
Running low on bandwidth when it comes to communication planning and execution? Try some of these solutions. Have a plan. A solid communication plan is important when looking to maximize…
Read More The True Dollar Cost of Waiting to Enhance Your Strategic Internal and External Communications Initiatives
“I’ll get to it later” isn’t always a good approach. Especially if you’re thinking about enhancing your strategic internal and external communication initiatives. Consider that the cost of ineffective internal…
Read More 5 Question Decision Tree: Deciding When to Use Internal Resources vs. When to Call in the Experts
Almost everything you do as a communication professional fall in either the planning, execution or measurement buckets. With or without a staff behind you, succeeding in these areas can be…
Read More Crafting a Winning Communication Initiative: How-To’s
Crafting your winning communication plan may sound easy if you’re a seasoned communications professional, but there are silent pitfalls and barriers that stand in your way. Why not consider the…
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